Daniel Chae

Ugly Face Contest

Daniel Chae1 Comment
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One time, Joe won an ugly face contest at a show at Universal City Walk. He won two tickets to Warped Tour, promptly sold them, and came up $100. Ugly Face.

We had trouble thinking of announcement ideas and were stuck at the typical "speak to the camera" type video. Randomly remembered this image from Kate Earl's album cover. And Joe's talent. 15s long for Insta, Square Video for widescreen in Instagram.

You can call it laziness or whimsy.. but it's the weird ideas that have the slightest potential to be cool. A reminder to run with your weird ideas - they may actually be good.